Product Experience Management with the help of external service providers
Sorry, no comment! That might still happen after debates in the Bundestag or disastrous football matches. But online, the silence has long since ended. Here we can click our way through comments, opinions and recommendations. Today, no one can be fobbed off with a few product details when shopping online. Customer demands are increasing - and with them the demand for excellent product experiences. The manufacturer doesn't have an immediate answer? That's bad. The allergenic ingredients are not explained in detail by an expert? Then it's off to the next online supplier.
Excellent product experiences are standard today
In order to persuade customers to buy and retain them in the long term, manufacturers and retailers not only have to pull out all the content stops, but also dance equally well at all the weddings. The number of online channels is large and the abundance of software providers enormous. The variety of product information with which everyone is trying to attract customers is growing all the more.
Strategic and consistent: Product Experience Management
Many companies are now unable to cope with the volume of product information. There is not only a lack of know-how, but also simply a lack of time. This strains the nerves and causes costs. After all, there is still the primary business. So what can be done to ensure that things click in the online shop for Mucki and Hoppel on a regular basis? External service providers offer the solution. They approach the topic of product experience management informatively, strategically, technically and uniformly across all channels. And thus eliminate two major pain points of manufacturers and retailers: The high time expenditure due to manual data entry and the high susceptibility to errors.
This is done by specialized service providers:
Time saving due to automatic data entry
- Fewer steps for the quick creation of articles in the data system
- Uniform product data from different sources
- Similar articles do not have to be created completely new
Error reduction
- Easier copying of data
- Access to the data of the suppliers and updating in real time
- Help with price calculation
If you want to learn more about Product Experience Management, the atrify team will be happy to help. And in the next blog post? That's about "Boost by Corona: How the shift from brick-and-mortar retail to online business increases the pressure to act."
They read from us!
All results of the 2020 study
"(R)evolution from Master Data Management to Product Experience Management".
Where are the most abandoned purchases and how can you ensure a first-class shopping experience? If you want to know exactly, you can download the entire study now for only 199.00 euros.
