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Short study "Master data quality as a success factor

The study describes the importance of product master data using various practical examples. These examples are supplemented by the results of two surveys - both from the manufacturer's and the retailer's point of view. Both surveys, in which a total of 60 companies participated, were conducted by the EHI Retail Institute in the 4th quarter of 2020. The study was conducted in cooperation with atrify GmbH, Alfred Ritter GmbH & Co. KG and Markant Handels- und Industriewaren-Vermittlung AG.

Eleni Stavridou

June 29, 2021

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Eleni Stavridou

Eleni Stavridou

Eleni has been an integral part of atrify's Digital Business team since 2020 - however, due to the departmental rotation during her training, she also has a direct line to all other teams. As a Digital Business Specialist, she is not afraid of new technologies, can quickly get to grips with existing processes and, as a digital native, relentlessly ensures that the coefficient of static friction in the minds of her colleagues is kept as low as possible.

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