While Rivella used to fill out master data sheets of the market participants manually and at great expense of time, this is to be done differently in the future: The company wants to manage the data electronically at a central location and pass it on to all market participants from there. The product master data should be complete, uniform and error-free and accessible through all channels. In this way, the trade as well as the end consumer will be able to access identical and precise data everywhere.
To learn how Rivella and atrify made this possible, read our Success Story.
