Lösungen für FMCG
Amazon, Alibaba, Edeka, Google und Rewe – wir kennen sie alle. Wir nutzen sie alle. Erfahren Sie hier, wie atrify die Konsumgüterindustrie beim Handling ihres Produkt Contents unterstützt.
Ob Maße oder Gewicht, Zutaten oder Zusatzstoffe, Produktbilder oder -Videos – Product Content umfasst alle produktbeschreibende und vermarktungsrelevanten Informationen, die Sie für den Austausch mit Ihrem Händler oder Kunden benötigen.
Solutions for FMCG
Amazon, Alibaba, Edeka, Google and Rewe – we know them all. We use them all. Find out here how atrify supports the consumer goods industry in handling their product content.
Whether dimensions or weight, ingredients or additives, product images or videos – Product Content comprises all product-describing and marketing-relevant informationthat you need for the exchange with your retailer or customer.
With atrify on all channels and on all platforms.
How atrify supports the CPG and retail industry
Would you like to have all distribution and media channels securely covered? Or strengthen consumer trust through more transparency? Whatever you have in mind: atrify has the right solution for your product content. Countless product managers rely on our central network to achieve their strategic goals while remaining economically efficient.
How atrify's know-how can move you forward
The good thing about high standards is that you can fully rely on them. With atrify, you are well equipped to meet the high demands of multichannel presence, consumer transparency and data quality.
Manufacturers and retailers in the FMCG industry have good reasons to rely on atrify!
FMCG profile with all the requirements of the industry
Congruence with consumer requirements
Increased quality of your product content
Boost your e-commerce sales
Compliance with Regulation (EU) 1169/2011
Customer Success Story (DE)
While Rivella used to fill out master data sheets of the market participants manually and at great expense of time, this is to be done differently in the future: The company wants to enter the data electronically in a central location and pass it on to all market participants from there. The product master data should be complete, uniform and error-free and accessible through all channels. In this way, retailers as well as end consumers will be able to access the same, correct data everywhere.
While the Swiss soft drinks producer Rivella used to fill out master data sheets of the market participants manually and at great expense of time, this is to be done differently in future: The company wants to enter the data electronically in a central location and pass it on to all market participants from there. The product master data should be complete, uniform and error-free and accessible through all channels. In this way, the trade as well as the end consumer will be able to access identical and precise data everywhere.
"atrify is the first company to systematically disseminate GDSN in German-speaking countries. The possibilities of atrify to publish our master data manually in atrify publishing, as well as via interface, have convinced us."
FMCG & LEH Blog
Here you will find the latest articles on the exchange of product information in the food retail and FMCG sectors.
The 4 most frequently asked questions about the GDSN
It's that time again - it's spring and the product development proudly presents the new products and already during the presentation you ask yourself, which data now have to be...
The 1×1 of atrify releases
A good understanding of atrify releases brings you real benefits: It ensures a better relationship with your trade customers*, as new requirements are continuously taken into account and...
How to optimize your data collection with Excel
Are you aware that the combination of data entry via Excel and our web application atrify publishing can be a real turbo for successful data exchange? And are you wondering...
The image obligation comes
From February 2023, product images are a must While images were previously considered "nice-to-have", they will become a must-have from February 2023. This means that data exchange with at least one...
atrify and GS1 Austria strengthen their joint partnership
We are pleased to announce that the partnership between GS1 Austria and atrify will be strengthened again. Especially manufacturers of medical devices located in Austria can benefit from the close...
GS1 Bulgaria relies on the atrify GDSN data pool
Bulgaria gets ready for international trade Coping with complex data requirements and exchanging gigantic amounts of product master data pose challenges for manufacturers, distributors and...