atrify your product content
Provide allergen information to address regulatory requirements and protect your consumers.
atrify is the platform for product content that enables more than 20,000 users in over 50 countries to share accurate and reliable content with their partners and consumers. With complementary expert services, atrify provides a holistic solution portfolio for transparency, compliance and cross-channel trading. atrify is 100% owned by GS1 Germany.
More than 20.000 users provide their allergen information with atrify
atrify’s product suite enables you to share allergen information conveniently, comprehensively and securely with your business partners, consumers & regulatory authorities.
Provide the correct food allergen labeling without missing a beat!
Check out more clips from this micro-series to see how atrify can help you
to get the most of your product content. New episode coming each week!
#0 From Product
to Sales
#2 Products onto the retail shelf
#3 Centralized product information
#4 Product marketing information
#5 Accurate and trustworthy product
#6 Provide Media eCommerce
Share trustworthy product content with your business partners, consumers & regulatory authorities.
- Provide reliable allergene information with one mouse-click
- Benefit from comprehensive validations of common standards and regulations
- Get compliant with various regulations e.g. food-regulation (EU) 1169/2011
- Enable brand transparency very conveniently and easy
- Eliminate manual processes and reduce errors to generate highest data quality
- Go beyond the label: communicating more in-depth product content
When product information is accessible and accurate, your business wins.
Take your content to the next level! What the atrify solution offers you:
- Smart Product Content solutions that dramatically speed up data synchronization
- Global reach with local expertise: 2,500+ Customers, 20,000+ users in 50+ countries
- Standards based non-proprietary technologies keep costs low
- Fully integrated content solutions for both data providers and data recipients
Request a free consultation
on how to provide your allergen information using the atrify suite
Product Features
We work every day to simplify your life
Digital Asset Management
Manage and share your digital assets easily with our all-in-one solution. We support image files, videos, safety data sheets, audio files, text documents, and more. Our platform and APIs make loading and sharing digital assets easy!
Machine Learning
Our systems are getting smarter every day making you even more efficient. From prediction services to anomaly and outlier detection our systems never stop learning. See what atrify’s Machine Learning can do for your organization.
Dynamic User Interface
Through our dynamic UI users only spend time on the content and requirements that are needed. This saves time, improves consistency between items, and improves data quality across all your items.
Excel Integration
Our Excel tools are easily customized to upload and export your item level content. In addition, atrify’s ‘New Line Form’ feature enables your content to support retailer-specific, excel based forms for item loading, and out-of-network top-off.
FAQs
Who is atrify?
atrify is the platform for product content that enables more than 20,000 users in over 50 countries to share accurate and reliable content with their partners and consumers. With complementary expert services, atrify provides a holistic solution portfolio for transparency, compliance and cross-channel trading. atrify is 100% owned by GS1 Germany.
What is the GDSN, and what is its purpose?
The Global Data Synchronisation Network (GDSN) is the world’s largest product data network. GDSN makes it possible for any company, in any market, to share high-quality product information seamlessly. Because companies of all sizes need the same thing—timely and reliable product information—to ultimately benefit consumers and patients.
With GDSN, high quality product content is uploaded, maintained and shared automatically, ensuring trading partners have immediate access to the most current and complete information needed to exchange products on both local and global markets.
Any company that needs to send or receive product information can take advantage of GDSN by subscribing to a data pool.
What is a data pool?
There are about 30 certified GDSN data pools worldwide. These data pools provide the ‘access point’ to the GDSN network for companies. atrify is one of the world’s leading data pools and was one of the first data pools to be successfully certified for the Global Data Synchronisation Network (GDSN) back in 2004.
What are my benefits of using the atrify data pool?
Cloud-based, convenient, easy to use, and secure. That is atrify. It allows you to exchange product content with trading partners around the globe seamlessly. Enter your data once and with just one click, you make this information available to 100s of recipients such as retailers, distributors wholesalers, food service operators, ecommerce apps, etc. Furthermore, individual products or product groups can be uploaded with Excel and digital assets such as product images, video, or safety data sheets can also be loaded and shared. This saves time, reduces costs, avoids errors – and is just handy.
By the way, you create a centrally stored product data catalog – all product data is centrally stored, managed, and released in the atrify data pool. We work for the highest quality of your product master data. All captured data is reliably and comprehensively validated and complies with the current standards and regulations.
What are allergens?
Allergens are substances that are recognised by the immune system as “foreign to the body” and are therefore fought to protect against a possible illness. There are different types of allergens to different substances and compositions. For example, allergic reactions can be triggered by ingestion through food.
How can I signup with atrify?
We offer various packages depending on your number of products and needs. Just select your package and get started! Please contact us if you cannot find the right offer that suits you. We can then work out an individual offer together with you: Contact us or use our website chat for your questions.
Can I add allergens to an existing product?
Yes, even with an already existing and recorded product the allergens can be added at any time
Does the atrify system support the entry of allergens?
Yes, by using atrify publishing you will be supported by various validation rules to help you with the input supported by allergens
Why should I provide allergen information?
From 13.12.2014, the European Food Information Regulation (LMIV) will regulate uniformly throughout the EU which requirements are placed on food information. The allergen labelling of both packaged and loose goods is an elementary component of this regulation and should therefore be considered as a matter of urgency. It also informs your consumers about possible allergens and can avoid legal consequences.