atrify your product content
#6 Provide media files to complete your product information and ensure its eCommerce readiness.
atrify is the platform for product content that enables more than 20,000 users in over 50 countries to share accurate and reliable content with their partners and consumers. With complementary expert services, atrify provides a holistic solution portfolio for transparency, compliance and cross-channel trading. atrify is 100% owned by GS1 Germany.
More than 20,000 satisfied users in over 50 countries:
“Due to an accelerated use of digital sales channels, certain attributes such as product images are gaining in importance!”
- Result of a survey which was sent to 3000 atrify customers from industry and retail.
Benefit of the atrify Digital Asset Management (DAM) solution
- Solution-oriented standard, developed with manufacturers, retail and GS1
- Seamless interaction of master data and media (assets) with atrify publishing
- Replaces the manual and local management of images
- Technical validations for possible sources of error
- Integration of all relevant image formats (image, video, safety data sheets etc …)
- Ready for the future – constant expansion of functions, e.g. validations, quality queries, etc. …
FAQs
Who is atrify?
atrify is the platform for product content that enables more than 20,000 users in over 50 countries to share accurate and reliable content with their partners and consumers. With complementary expert services, atrify provides a holistic solution portfolio for transparency, compliance and cross-channel trading. atrify is 100% owned by GS1 Germany.
What is the GDSN, and what is its purpose?
The Global Data Synchronisation Network (GDSN) is the world’s largest product data network. GDSN makes it possible for any company, in any market, to share high-quality product information seamlessly. Because companies of all sizes need the same thing—timely and reliable product information—to ultimately benefit consumers and patients.
With GDSN, high quality product content is uploaded, maintained and shared automatically, ensuring trading partners have immediate access to the most current and complete information needed to exchange products on both local and global markets.
Any company that needs to send or receive product information can take advantage of GDSN by subscribing to a data pool.
What is a data pool?
There are about 30 certified GDSN data pools worldwide. These data pools provide the ‘access point’ to the GDSN network for companies. atrify is one of the world’s leading data pools and was one of the first data pools to be successfully certified for the Global Data Synchronisation Network (GDSN) back in 2004.
What are my benefits of using the atrify data pool?
Cloud-based, convenient, easy to use, and secure. That is atrify. It allows you to exchange product content with trading partners around the globe seamlessly. Enter your data once and with just one click, you make this information available to 100s of recipients such as retailers, distributors wholesalers, food service operators, ecommerce apps, etc. Furthermore, individual products or product groups can be uploaded with Excel and digital assets such as product images, video, or safety data sheets can also be loaded and shared. This saves time, reduces costs, avoids errors – and is just handy.
By the way, you create a centrally stored product data catalog – all product data is centrally stored, managed, and released in the atrify data pool. We work for the highest quality of your product master data. All captured data is reliably and comprehensively validated and complies with the current standards and regulations.
Does the use of the atrify data pool help me with the listing of my product?
Yes, because many retailers require electronic data provision. By using the atrify data pool, you have already taken this step and can now proceed with your listing more quickly.
Do I increase the awareness of my product when delivering via GDSN?
atrify offers you the possibility to release your articles to all business partners in a country. This is referred to as a publication on a so-called target market. Trading companies and other data recipients can thus become aware of your products. However, we always recommend contacting the trading companies directly.
Which retailers receive my data via atrify?
The majority of the well-known retailers in a country can be reached with your product information via the GDSN and thus via the atrify data pool. A list of the respective dealers in a country is usually available from the responsible GS1 country organisation.
How can I signup with atrify?
We offer various packages depending on your number of products and needs. Just select your package and get started! Please contact us if you cannot find the right offer that suits you. We can then work out an individual offer together with you: Contact us or use our website chat for your questions.
Request a free consultation
on how to provide your allergen information using the atrify suite
“With atrify’s Digital Asset Management Solution you can manage, locate and share your digital assets easily and securely, and ensure that your product information is eCommerce ready.”
Check out more clips from this micro-series to see how atrify can help you
to get the most of your product content. New episode coming each week!
#0 From Product
to Sales
#1 Allergene Information
#2 products onto the retail shelf
#3 Centralized product information
#4 Product marketing information
#5 Accurate and trustworthy product
Product Features
We work every day to simplify your life
Digital Asset Management
Manage and share your digital assets easily with our all-in-one solution. We support image files, videos, safety data sheets, audio files, text documents, and more. Our platform and APIs make loading and sharing digital assets easy!
Machine Learning
Our systems are getting smarter every day making you even more efficient. From prediction services to anomaly and outlier detection our systems never stop learning. See what atrify’s Machine Learning can do for your organization.
Dynamic User Interface
Through our dynamic UI users only spend time on the content and requirements that are needed. This saves time, improves consistency between items, and improves data quality across all your items.
Excel Integration
Our Excel tools are easily customized to upload and export your item level content. In addition, atrify’s ‘New Line Form’ feature enables your content to support retailer-specific, excel based forms for item loading, and out-of-network top-off.