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Ready for "The (R)evolution from Master Data Management to Product Experience Management".
There is research, there is comparison, there is more shopping online than ever before. A trend that has become even stronger in the Corona pandemic. And the experts at ECC Cologne are certain that this will continue in the future. Consumers are familiar with online shops, marketplaces, test reports and price comparison sites. This makes it all the more important for manufacturers and retailers to know: How and where does the hammer fall for a purchase decision? What do consumers value, what product information has a positive influence and what increases the chance of ending up in the shopping cart?
The magic word here is "Product Experience Management". And this is exactly what the current study is about, which atrify developed together with ECC COLOGNE. The focus here was on fast moving consumer goods. The study examined the importance of product data and its strategic relevance. In other words, exactly what ultimately leads to a purchase decision.
Who would have thought it: 27% of consumers pay less attention to the price if the images and the presentation in the online shop are particularly appealing. In order to shed light on the data (r)evolution from A to Z, atrify and ECC surveyed consumers as well as retailers and manufacturers. The survey period was September and October 2020. And these are the contents of the study:
- Master Data Management:
Why it's important to break through historical ways of thinking. - Product Information Management:
How high-quality product information serves as a hygiene factor. - Product Content:
When product information becomes a growth-critical factor. - Product Experience Management:
Why Digital Customer Experiences Lead to Success. - Corona Boost: What to do to master the shift of brick-and-mortar retail to online business
Order full version now
Cosmetics, pet supplies or would you rather buy the hedge trimmer? What is booming in online retail during Corona time, where are the most purchase cancellations and how can you ensure a first-class shopping experience? If you want to know exactly, you can now download the new study by atrify and the ECC for only 199.00 euros.
