atrify is the platform for product content that enables more than 20,000 users in over 50 countries to share accurate and reliable content with their partners and consumers. With complementary expert services, atrify provides a holistic solution portfolio for transparency, compliance and cross-channel trading. atrify is 100% owned by GS1 Germany.

The abbreviation GDSN stands for “Global Data Synchronization Network.” This is a worldwide network of data pools that are connected for the exchange of product information. All product data are stored in one of the data pools can be exchanged and synchronized electronically with.

As a result, the product master data is made available to retailers from a central location, so that they can access the data for retail and e-commerce, but also apps. Which product data is stored in which data pool is stored in the Global Registry. This registry is like the telephone directory of the GDSN. Detailed information on the GDSN can be found here.

There are about 30 certified GDSN data pools worldwide. These data pools provide the ‘access point’ to the GDSN network for companies. atrify is one of the world’s leading data pools and was one of the first data pools to be successfully certified for the Global Data Synchronisation Network (GDSN) back in 2004.

Cloud-based, convenient, easy to use, and secure. That is atrify. It allows you to exchange product content with trading partners around the globe seamlessly. Enter your data once and with just one click, you make this information available to 100s of  recipients such as retailers, distributors wholesalers, food service operators, ecommerce apps, etc. Furthermore, individual products or product groups can be uploaded with Excel and digital assets such as product images, video, or safety data sheets can also be loaded and shared. This saves time, reduces costs, avoids errors – and is just handy. 

By the way, you create a centrally stored product data catalog – all product data is centrally stored, managed, and released in the atrify data pool. We work for the highest quality of your product master data. All captured data is reliably and comprehensively validated and complies with the current standards and regulations.

The atrify data pool is one of the largest GDSN master data pools worldwide. Firstly, in terms of the number of connected customers. On the other hand, if the number of items listed is meant. All product data is centrally stored, managed, and released in the atrify data pool.  All stored data is reliable validated and complies with current standards and regulations.

Furthermore, individual articles or article groups can be exported as Excel or PDF listingsheets or digital assets such as product images, video, or safety data sheets can be shared. An indispensable feature of atrify’s solution is it’s extensive and storable search profiles. This gives you the possibility to search for individual attributes, for a date, or specific text passages.

Understandably, you want to provide  the product information that your retail partners expect and consumers want. atrify’s intuitive user interface filters the optimal data for you from more than 2,000 attributes. Logistical data such as length, height, width, and weight In addition, there can be information about nutritional values, ingredients, allergens, or even marketing messages stored.

Yes, because many retailers require electronic data provision. By using the atrify data pool, you have already taken this step and can now proceed with your listing more quickly.

The cost of a license depends on the number of products you would like to share with your business partners.

Please contact us directly here for a detailed personal consultation.

By using atrify, you capture your product content once and make this content available to all business partners with one click. Occasionally, it may be possible that your business partners request additional information  in parallel, e.g., if price information or conditions are to be transmitted.

In principle, not. You will work with a user-friendly and web-based interface that is desgined for speed and ease of use. atrify also provides various tutorial videos from our experts, through our atrify academy, and a detailed manual. We also offer a publishing Introduction that covers all basics that get you going in minutes. 

No, atrify publishing is offered as Software as a Service (SaaS). All you need is Internet access and an Internet browser (preferably Firefox or Chrome).

All retailers are connected to the GDSN.