The hard-fought way to the supermarket shelf
They stand next to each other, behind each other and often on top of each other. Be it the tinned food, the ketchup bottles or the shampoo shelf. How is a new product supposed to find a place here? And what options are there to secure a few centimetres of this hard-fought shelf space in retail?
No matter whether for young start-ups or existing brands: If you want to successfully gain a foothold in the food trade, you can't get around retail. 97% of sales are currently booked here. Thus, being listed with a large retail chain is both an accolade and a jackpot. But how do you get your product onto the shelf?