atrify news

ECR Day 2023: A look back!

ECR Day 2023: A look back!

On September 13 and 14, we participated in ECR Day 2023 at Kap Europa in Frankfurt - THE industry event for retail and brands. At atrify, we can look back euphorically on this successful event. Now we would like to share the most important experiences and...

read more
The 4 most frequently asked questions about the GDSN

The 4 most frequently asked questions about the GDSN

It's spring again - it's spring and product development is proudly presenting the new products and already during the presentation you ask yourself, what information has to be entered into the GDSN? Are these details actually mandatory? Are the new...

read more
Are you ready for digital transformation?

Are you ready for digital transformation?

Complete and consistent product information is essential for strategic and effective brand management and successful content marketing in omni-channel. This requires optimal orchestration of data, systems and processes. But what about...

read more
Focus on the advantages of PIM solutions

Focus on the advantages of PIM solutions

Product Information Management solutions have become a popular topic in recent years as more and more companies realize the importance of a centralized platform for managing product information. That's why I took a closer look at the topic of...

read more
MENA ICT 2022: Exceptional. Innovative. Futuristic.

MENA ICT 2022: Exceptional. Innovative. Futuristic.

Dream or reality?can product information exchange take off in the Middle East and beyond? That is exactly our goal at atrify! When something is impossible, we are the ones who tackle it. That's why we packed our bags and set off together with...

read more
What does our Customer Service do?

What does our Customer Service do?

At the heart of atrify are our customers* - and hardly anyone interacts with them more on a daily basis than our Customer Service team. A few months ago, we thought about giving all atrifyers the opportunity to spend a day with our customers themselves.

read more
atrify now Akeneo Solution Partner

atrify now Akeneo Solution Partner

Since September 2022, atrify has been a solution partner of Akeneo. Akeneo is a technology company that started in 2013 as a pure open source Product Information Management (PIM) and in just a few years has become one of the world's most innovative software...

read more
Acting together. Helping together.

Acting together. Helping together.

Social commitment is very important to us at atrify. Therefore, we have already launched several social projects in the past. It is our concern to cover as broad a spectrum as possible in order to support different areas of...

read more
Apprenticeship at atrify - what does that look like?

Apprenticeship at atrify - what does that look like?

On September 1, 2022, five new colleagues started their training at atrify. We have already briefly announced our new trainees on our LinkedIn page - today we would also like to introduce them to you personally. In addition, we are interested in...

read more
The 1×1 of atrify releases

The 1×1 of atrify releases

A good understanding of atrify releases brings you real benefits: It ensures a better relationship with your retail customers*, as new requirements are continuously taken into account, and in addition, your consumers* also benefit from an increasing level of maturity...

read more
novomind - now officially atrify certified

novomind - now officially atrify certified

Our partner novomind has successfully passed the atrify certification. The interface of the novomind iPIM software systems was certified, which allows users to obtain and process their data in the highest quality from the atrify data pool. atrify...

read more
How to optimize your data collection with Excel

How to optimize your data collection with Excel

Are you aware that the combination of data collection via Excel and our web application atrify publishing can be a real turbo for successful data exchange? And are you now wondering how you can whip your data into shape with the help of Excel...

read more
Plytix and atrify seal PIM partnership!

Plytix and atrify seal PIM partnership!

Plytix Product Information Management (PIM) and atrify, one of the largest data pool operators in the world and a wholly owned GS1 subsidiary, are forming a strategic partnership to enable efficient and standardized data exchange.

read more
ECR Day 2022: Well prepared for the re-start!

ECR Day 2022: Well prepared for the re-start!

On September 28 and 29, ECR Day - the leading congress for the German consumer goods industry - will take place at the Congress Center Düsseldorf. Live. Interactive. From person to person. In 2022, the focus of the industry meeting will be on the topic "Future of Retail and...

read more
Language learning with atrify

Language learning with atrify

Johannes learned Spanish with atrify and put his skills to the test in South America atrify, that's about 160 colleagues from over 25 countries. And that's why our internal communication is not only in German, but also regularly in...

read more
novomind - now officially atrify certified | atrify

novomind - now officially atrify certified | atrify

Stibo Systems has undergone our comprehensive certification. The interface of the PIM solution from Stibo Systems to atrify was put through its paces, enabling users to obtain GDSN data of the highest quality from the atrify data pool and process it...

read more
The image obligation comes

The image obligation comes

From February 2023, product images are a must While images were previously considered "nice-to-have", they will become a must-have from February 2023. This means that data exchange with at least one product image will be mandatory for data providers. Initially, the...

read more
Meet atrify at the MedTech Forum

Meet atrify at the MedTech Forum

We are pleased to finally be back at the MedTech Forum and to welcome you to the largest healthcare and medical technology conference. Be there when experts talk about the latest trends and developments in healthcare and technology....

read more
atrify and GS1 Austria strengthen their joint partnership

atrify and GS1 Austria strengthen their joint partnership

We are pleased to announce that the partnership between GS1 Austria and atrify will be strengthened again. Especially manufacturers of medical devices located in Austria can benefit from the close cooperation between GS1 Austria and atrify. From now on, they have the...

read more
anybill declares war on the receipt obligation

anybill declares war on the receipt obligation

Stamps, digitised. The fitness studio's course schedule, digitised. Even the long shopping list for the upcoming family celebration can be created via app and shared with your loved one. Retailers, too, are increasingly looking for digital solutions to...

read more
atrify supports charitable associations!

atrify supports charitable associations!

Some time ago, we called on our colleagues internally to contact us with non-profit associations that need support. Many associations have experienced a very long lean period since the beginning of the pandemic, without regular operations and with less...

read more
Training at atrify goes into the 6th round

Training at atrify goes into the 6th round

For the 6th time, atrify is saying: Welcome to the new apprenticeship year! atrify has been successfully training apprentices for several years - and now even in four different apprenticeship professions. For "IT specialist for application development", ...

read more
Language courses with atrify

Language courses with atrify

 Language as the basis of communication For an internationally operating company like atrify, with employees and customers all over the world, language exchange is not only the basis for success. The corporate culture that is so important to us is also...

read more
Capture service now directly from atrify

Capture service now directly from atrify

Cologne, 01 July 2021. Today, the Competence Centre Data Quality of GS1 Germany was launched. The aim is to work together with industry and trade to address the issues surrounding data quality even more strongly and holistically. With the data quality service GS1 DQX...

read more
New trees for the aTREEfy forest for World Environment Day

New trees for the aTREEfy forest for World Environment Day

Have you already done something for the environment today? Today, on World Environment Day, we are once again supporting the Treedom project and are therefore having another 100 coffee and papaya trees planted in our aTREEfy company forest in Madagascar. With these trees we help...

read more
@GP and atrify - a partnership that benefits us all

@GP and atrify - a partnership that benefits us all

We are pleased to announce the new partnership between atrify and @GP. The French market will therefore benefit from the best of both solutions and expertise - atrify having built a successful connector to EUDAMED and other regulatory UDI databases in the world (for...

read more
Best of Product Content

Best of Product Content

It's all there: happy customers, lots of sales, more growth Think small! At least when it comes to product content. Because if you want to successfully sell your products to women, men, children, dogs and cats, you have to make your product content...

read more
Clean thing

Clean thing

Why high-quality product information is a hygiene factor The fact is: 78% of online shoppers take a closer look at product information when they order from an online shop for the first time. If we add one and one together, we can state: good and...

read more
p36 is a certified atrify Partner!

p36 is a certified atrify Partner!

We are pleased to announce that p36 has successfully completed the atrify certification process and is now a certified atrify partner. p36 thus enables trading partners, such as companies from the medical technology (MedTech) sector, to send data via...

read more
Top or flop, buy or don't buy.

Top or flop, buy or don't buy.

Why product data needs to move from being a basement child to a strategic success factor. One click: Abandonment of purchase. No one goes back and forth as quickly as customers do when shopping online. But why is that? Dr. Kai Hudetz from IFH Cologne has an answer to this question:...

read more
Most needed, most wanted: Product Experience Management.

Most needed, most wanted: Product Experience Management.

Bring on the top product data - towards the online buying experience. The very first transaction via an online shop? That was in 1994 on the US marketplace Netmarket. The payment was made online by credit card and the object of desire was a CD by Sting. Today, after almost 30...

read more
Take off with data quality in 2021!

Take off with data quality in 2021!

Often enough, data is called the new oil. Most of the time, companies are richly endowed with the raw material. However, the treasure trove of data is not being harnessed, as the topic neither receives sufficient attention within the company nor is it being applied to a necessary...

read more
Donations for a good cause - Hits for the hospice

Donations for a good cause - Hits for the hospice

As in the last years, atrify has donated in 2020 for the good cause. This year the donation went again to the association "Hits fürs Hospiz", especially to support the project "Wünschemobil". Among other things, the non-profit association cares for seriously ill...

read more
Getting ready for EUDAMED go-live in September 2021

Getting ready for EUDAMED go-live in September 2021

EUDAMED, the key element of the Medical Device Directive (MDR) and In Vitro Diagnostics (IVDR) in the European Union, is expected to be released in modular form in the coming months. The so-called actor module will already be released in December 2020.

read more
atrify connects goes into the second round!

atrify connects goes into the second round!

After the successful start of atrify connects in April, we are now going into the 2nd round! In the coming weeks we will continue with our free online sessions about article master data, product content & attributes. 3. november at 10:30 a.m. The...

read more
atrify’s Support Team – Together, We Are Stronger.

atrify’s Support Team – Together, We Are Stronger.

We'll continue with our traffic updates: Today we will talk about who you can contact if you have any questions! Because we know how demanding data exchange with your customers can be. What makes our Customer Service special - and what do we have...

read more
We are an excellent training company

We are an excellent training company

For the fourth time in a row, the business magazine Capital honors "Germany's best trainers" and we are very pleased to be among the best trainers! Training has a high priority at atrify. It is important to us to provide our trainees with...

read more
Product information - What are they anyway?

Product information - What are they anyway?

Product information: What is it anyway? We all come into contact with product information almost every day, whether we are shopping in the supermarket, cooking or shopping online on the couch in the evening. And these are just a few examples of where we...

read more
The atrify health day

The atrify health day

The first online atrify Health Day Actually, the annual and popular atrify Health Day should already take place in spring this year. Due to the pandemic, it was of course not possible to hold the event at our premises for known reasons - an...

read more
atrify remains colourful

atrify remains colourful

... and we can get even more colorful! On the occasion of ColognePride in October in Cologne, we would also like to give an insight into our organisation and express our solidarity with the demonstrators of the CSD. We speak out clearly against discrimination of any kind....

read more
TePe D-A-CH GmbH and atrify - Welcome to the pool

TePe D-A-CH GmbH and atrify - Welcome to the pool

TePe has been on everyone's lips since 1965. And that in the truest sense of the word, because the Swedish company is all about healthy teeth. Interdental brushes, toothbrushes, dental picks and special brushes from TePe are in use in more than 60 countries

read more
Welcome to our data traffic news

Welcome to our data traffic news

Together with you we pursue the same goal: to get your products on as many shelves as possible. Like traffic regulations, standards such as the GDSN support a uniform, smooth and accident-free exchange of information. We know these standards are...

read more
NOMOO and atrify - Ready for ice-cold data transfer

NOMOO and atrify - Ready for ice-cold data transfer

Delicious ice cream must also be possible in a different way - without milk. This was the idea of the two founders Rebecca Göckel and Jan Grabow in 2016. Now known under the brand name NOMOO, it is available in the chilled cabinets of almost all major retail partners. Their...

read more
Recap EUDAMED Online Session - MedTech Europe

Recap EUDAMED Online Session - MedTech Europe

I am honored to have been invited as a speaker for the MedTech Europe webinar on EUDAMED, which took place at the end of March. The webinar was organized specifically for the MedTech industry and had over 1,000 registered participants, a...

read more
Visit us at the RAPS Convergence in Phoenix

Visit us at the RAPS Convergence in Phoenix

Visit atrify at our joint booth TT-14 with USDM Life Sciences at RAPS Convergence, September 11-13, 2022 in Phoenix, Arizona. RAPS Convergence is the world's largest annual gathering of professionals and innovators in the field of...

read more
Visit us at the AHRMM22 in Anaheim

Visit us at the AHRMM22 in Anaheim

Visit atrify at booth 529 at the AHRMM22 Conference & Exhibition, August 7-10, 2022 at the Anaheim Convention Center in Anaheim, California.The AHRMM22 Conference & Exhibition is the premier showcase for the latest products, solutions,...

read more
EUDAMED - mandatory use in Finland!

EUDAMED - mandatory use in Finland!

We'd like to remind you that all medical devices sold in Finland must be registered in EUDAMED (UDI module) - whether new or "legacy devices" - since 2021; and the same will apply to IVD legacy devices by August 2022 already! With atrify, you can easily comply with...

read more
Meet atrify at the MedTech Forum

Meet atrify at the MedTech Forum

We are pleased to finally be back at the MedTech Forum and to welcome you to the largest healthcare and medical technology conference. Be there when experts talk about the latest trends and developments in healthcare and technology....

read more
The time for Scan 4 Safety is NOW!

The time for Scan 4 Safety is NOW!

After years of zoom meetings, it was great to see so many of you in real life. This year's conference was heavily focused on the Scan 4 Safety project, for which atrify provides the GDSN data pool. Healthcare in the UK is starting to move forward beyond COVID, but...

read more
atrify and GS1 Austria strengthen their joint partnership

atrify and GS1 Austria strengthen their joint partnership

We are pleased to announce that the partnership between GS1 Austria and atrify will be strengthened again. Especially manufacturers of medical devices located in Austria can benefit from the close cooperation between GS1 Austria and atrify. From now on, they have the...

read more
EUDAMED - From expertise to solution

EUDAMED - From expertise to solution

The EUDAMED UDI module for the registration of medical devices has been in operation since 4 October 2021 - voluntary from the point of view of the European regulation, mandatory or almost mandatory according to various European member states. Reminder: 5 years...

read more
atrify supports charitable associations!

atrify supports charitable associations!

Some time ago, we called on our colleagues internally to contact us with non-profit associations that need support. Many associations have experienced a very long lean period since the beginning of the pandemic, without regular operations and with less...

read more
UK UDI Regulation - Consultation from the MHRA

UK UDI Regulation - Consultation from the MHRA

The UK regulator MHRA has launched an official Consultation on their future UDI regulation due to close on 26th November 2021. The regulation is expected to enter into force in July 2023. The consultation itself is very thorough, looking at a number of options for...

read more
EUDAMED UDI module live!

EUDAMED UDI module live!

Following the release of the Actor module, which has been operational since December 2020, the UDI and CERTIFICATE modules went live in EUDAMED on Monday 4 October. This is another important step towards the implementation of EUDAMED and the MDR/IVDR....

read more
Training at atrify goes into the 6th round

Training at atrify goes into the 6th round

For the 6th time, atrify is saying: Welcome to the new apprenticeship year! atrify has been successfully training apprentices for several years - and now even in four different apprenticeship professions. For "IT specialist for application development", ...

read more
Language courses with atrify

Language courses with atrify

 Language as the basis of communication For an internationally operating company like atrify, with employees and customers all over the world, language exchange is not only the basis for success. The corporate culture that is so important to us is also...

read more
My internship at atrify

My internship at atrify

My school internship was supposed to have taken place last year, but was postponed to this year due to the Corona pandemic, so I started my three-week internship in the marketing department at atrify in June 2021. Since my father works at...

read more
Capture service now directly from atrify

Capture service now directly from atrify

Cologne, 01 July 2021. Today, the Competence Centre Data Quality of GS1 Germany was launched. The aim is to work together with industry and trade to address the issues surrounding data quality even more strongly and holistically. With the data quality service GS1 DQX...

read more
The European MDR is live!

The European MDR is live!

On 26th May 2021, the EU Medical Devices Regulation (MDR) finally came into full application, superseding the former medical device directives from the 1990's. EUDAMED has been live since December 2020 (Actor Registration module) and its 2 next modules (UDI and...

read more
Time, costs, nerves. All saved!

Time, costs, nerves. All saved!

Product Experience Management with the help of external service providers Sorry, no comment! This might still happen after debates in the Bundestag or disastrous football matches. But online, the silence has long since ended. Here we can talk about...

read more
Updates in the Healthcare Industry

Updates in the Healthcare Industry

There are a number of regulatory changes happening in healthcare right now that companies need to keep a close eye on - and we're here to help. Firstly, changes to the EUDAMED deadlines for the UDI and device registration module will make it easier for the industry to...

read more
@GP and atrify - a partnership that benefits us all

@GP and atrify - a partnership that benefits us all

We are pleased to announce the new partnership between atrify and @GP. The French market will therefore benefit from the best of both solutions and expertise - atrify having built a successful connector to EUDAMED and other regulatory UDI databases in the world (for...

read more
Best of Product Content

Best of Product Content

It's all there: happy customers, lots of sales, more growth Think small! At least when it comes to product content. Because if you want to successfully sell your products to women, men, children, dogs and cats, you have to make your product content...

read more
Clean thing

Clean thing

Why high-quality product information is a hygiene factor The fact is: 78% of online shoppers take a closer look at product information when they order from an online shop for the first time. If we add one and one together, we can state: good and...

read more
Top or flop, buy or don't buy.

Top or flop, buy or don't buy.

Why product data needs to move from being a basement child to a strategic success factor. One click: Abandonment of purchase. No one goes back and forth as quickly as customers do when shopping online. But why is that? Dr. Kai Hudetz from IFH Cologne has an answer to this question:...

read more
Most needed, most wanted: Product Experience Management.

Most needed, most wanted: Product Experience Management.

Bring on the top product data - towards the online buying experience. The very first transaction via an online shop? That was in 1994 on the US marketplace Netmarket. The payment was made online by credit card and the object of desire was a CD by Sting. Today, after almost 30...

read more
Take off with data quality in 2021!

Take off with data quality in 2021!

Often enough, data is called the new oil. Most of the time, companies are richly endowed with the raw material. However, the treasure trove of data is not being harnessed, as the topic neither receives sufficient attention within the company nor is it being applied to a necessary...

read more
Getting ready for EUDAMED go-live in September 2021

Getting ready for EUDAMED go-live in September 2021

EUDAMED, the key element of the Medical Device Directive (MDR) and In Vitro Diagnostics (IVDR) in the European Union, is expected to be released in modular form in the coming months. The so-called actor module will already be released in December 2020.

read more
EUDAMED Actor Registration Live

EUDAMED Actor Registration Live

atrify welcomes the production go-live of the EUDAMED Actor Registration module on 1st December 2020 This is a major milestone towards enabling manufacturers to be MDR and EUDAMED compliant, ahead of the production opening of UDI Device registration and Certificates...

read more
atrify connects goes into the second round!

atrify connects goes into the second round!

After the successful start of atrify connects in April, we are now going into the 2nd round! In the coming weeks we will continue with our free online sessions about article master data, product content & attributes. 3. november at 10:30 a.m. The...

read more
atrify’s Support Team – Together, We Are Stronger.

atrify’s Support Team – Together, We Are Stronger.

We'll continue with our traffic updates: Today we will talk about who you can contact if you have any questions! Because we know how demanding data exchange with your customers can be. What makes our Customer Service special - and what do we have...

read more
We are an excellent training company

We are an excellent training company

For the fourth time in a row, the business magazine Capital honors "Germany's best trainers" and we are very pleased to be among the best trainers! Training has a high priority at atrify. It is important to us to provide our trainees with...

read more
Product information - What are they anyway?

Product information - What are they anyway?

Product information: What is it anyway? We all come into contact with product information almost every day, whether we are shopping in the supermarket, cooking or shopping online on the couch in the evening. And these are just a few examples of where we...

read more
atrify's Collaboration with GridAgent Proving Successful

atrify's Collaboration with GridAgent Proving Successful

We are pleased to announce that ever since GridAgent joined atrify's Partner Program in 2019, our combined strengths have been enabling a growing number of Japanese customers to comply accurately and efficiently with global requirements in the healthcare industry....

read more
The atrify health day

The atrify health day

The first online atrify Health Day Actually, the annual and popular atrify Health Day should already take place in spring this year. Due to the pandemic, it was of course not possible to hold the event at our premises for known reasons - an...

read more
atrify remains colourful

atrify remains colourful

... and we can get even more colorful! On the occasion of ColognePride in October in Cologne, we would also like to give an insight into our organisation and express our solidarity with the demonstrators of the CSD. We speak out clearly against discrimination of any kind....

read more
TePe D-A-CH GmbH and atrify - Welcome to the pool

TePe D-A-CH GmbH and atrify - Welcome to the pool

TePe has been on everyone's lips since 1965. And that in the truest sense of the word, because the Swedish company is all about healthy teeth. Interdental brushes, toothbrushes, dental picks and special brushes from TePe are in use in more than 60 countries

read more
Welcome to our data traffic news

Welcome to our data traffic news

Together with you we pursue the same goal: to get your products on as many shelves as possible. Like traffic regulations, standards such as the GDSN support a uniform, smooth and accident-free exchange of information. We know these standards are...

read more
NOMOO and atrify - Ready for ice-cold data transfer

NOMOO and atrify - Ready for ice-cold data transfer

Delicious ice cream must also be possible in a different way - without milk. This was the idea of the two founders Rebecca Göckel and Jan Grabow in 2016. Now known under the brand name NOMOO, it is available in the chilled cabinets of almost all major retail partners. Their...

read more
Healthcare User Group Meetings

Healthcare User Group Meetings

At atrify we value the close exchange with our customers. For this reason, regular user group meetings are held for clients from the healthcare industry. The work of these groups is incorporated into our roadmap and ensures that the solutions we develop are implemented.

read more
atrify goes green - JobRad for everyone!

atrify goes green - JobRad for everyone!

There it is - the JobRad for atrify The birds are chirping, the sun is shining and it is getting longer and brighter again - the bike spring is here! And also the long awaited JobRad for atrify. This was the official information from atrify to announce the participation in the...

read more
Correctly addressing GDSN XML messages in the GDSN

Correctly addressing GDSN XML messages in the GDSN

Based on the last blog "GDSN Machine-To-Machine (M2M) - the supreme discipline of electronic data exchange - an overview", this blog is about addressing XML messages correctly. In this blog I explain the most common confusions with regards to addressing messages, when...

read more
atrify is now an official member of the GS1 Healthcare US Initiative

atrify is now an official member of the GS1 Healthcare US Initiative

We are proud to announce that atrify is now an official GS1 Healthcare US Initiative Member! With this membership, atrify and its customers will now participate directly in shaping the future of the healthcare industry for the best outcomes for patients and the healthcare industry as a whole in the US and beyond.

read more

From product to shelf with atrify

We support food start-ups to get on the shelf of the retail trade. Why we can do this so well we explain in our video. Free Webinar How you can best get a place on the supermarket shelf and be supported in doing so, you can find out in...

read more
Early Feedback - The MVP Thought

Early Feedback - The MVP Thought

There is hardly a term for which, when I ask different people about its meaning, I get so many different answers as with MVP. For some, an MVP is already a fully developed piece of...

read more