CFP Brands, the company behind well-known brands such as Ricola, Chupa Chups, Fisherman's Friend and Mentos, is setting new standards in product master data maintenance. For a long time, data was entered manually and fed into shelf planning software - a time-consuming task. But now CFP Brands has developed a groundbreaking solution in collaboration with atrify and Strategix.
Thanks to a microservice-based integration of Strategix, the relevant product master data from atrify is automatically provided to CFP Brands in the shelf planning software. This innovation allows CFP Brands' category managers to focus on their core competencies: strategic planning and assortment optimization.
For more details and insights into this groundbreaking collaboration, read the full press release.
