atrify is pleased to announce its new partnership with GS1 Bulgaria. In particular, the Bulgarian community will benefit from this partnership and the joint solution offering for effective product content management.
To help the Bulgarian community address the increasingly complex data needs of consumers, trading partners and regulators, GS1 Bulgaria will offer product information solutions and related services based on atrify technology to the Bulgarian market. GS1 Bulgaria has selected atrify, the leading Global Data Synchronization Network (GDSN) certified data pool provider. The new solution will enable Bulgarian suppliers and retailers to efficiently and cost-effectively exchange product information worldwide.
GS1 Bulgaria has decided to use the GS1 Global Data Model, which standardizes the attributes required for the global exchange of product data. The GS1 Global Data Model combined with atrify's intuitive and user-friendly web applications enables the Bulgarian community to start managing their product information immediately without time-consuming implementations.
Both suppliers and retailers are excited about the new solution, which enables them to significantly increase their international sales potential and provide accurate and consistent product information to both retailers and consumers - anywhere, anytime.
"I am very pleased that GS1 Bulgaria has decided to build an independent data pool with atrify. Bulgaria is an important market for many German retailers and suppliers. With a competent local contact, data exchange will be easier and more effective for them."
Jochen Moll (Managing Director atrify)
"With atrify as our partner - a company that has been recognized as a trusted technology and consulting partner for GS1 member organizations from around the world for more than two decades - we are confident that the solution is tailored specifically to our needs and will help us achieve our goal of standardized product content exchange," said Tsvetan Simeonov, chairman of GS1 Bulgaria. "We are also evaluating the possible integration of the BG Barcode mobile application. By scanning a barcode, this app confirms whether it was legitimately issued by GS1 Bulgaria and obtains information about the product's manufacturer or distributor. This could be another step for our community."
atrify and GS1 Bulgaria strongly believe that now is the right time to build a data pool solution in Bulgaria. Thirty years after the start of the implementation of the standard GS1 barcode in Bulgaria, the development of a data pool is an important next step to consolidate GS1 standards in the country and adapt them for the rest of the global GS1 community. Bulgarian retailers who have bet on the implementation of the standadized item master data exchange will be able to take advantage of the unified solution for their ever-growing, diverse data needs.
About GS1 & GS1 Bulgaria
GS1 is a neutral, global collaborative platform that brings together industry leaders, government agencies, institutions and associations to develop standards-based solutions to data exchange challenges. GS1 Bulgaria is one of the 115 local member organizations in various countries, which helps to ensure the correct and successful application of the standards. GS1 provides a common trading language for the whole world. More than two million using companies and 6 billion transactions every day.
