Unlock 2023: An exciting journey through the world of PIM and PXM

14 Mar 2023

On March 8 and 9, the Maison de la Mutualité in Paris hosted the Unlock Conference 2023, organized by Akeneo, the Product Experience Company. As a Solution Partner of Akeneo, we enthusiastically participated in the event and the Partner Summit. The event provided the PIM and PXM community with a unique opportunity for networking and to learn about the latest innovations in the Akeneo Product Cloud.

Unlock, formerly known as Akeneo PIM Summit (APS), was designed to be an inclusive experience, where everyone in the community had a role to play. Attendees had the chance to share their challenges, lessons, successes, and breakthroughs, in order to unlock growth.

As a new Akeneo partner, we were keen to get to know the worldwide Akeneo "Partner-Eco-System". Additionally, we had the chance to learn more about Akeneo's impressive growth story and its 10-year anniversary celebration.

Product Cloud: New features for efficient workflows

One of the highlights of the conference was the keynote by François Chaix, Vice President of Product at Akeneo. Chaix presented the new features of the Akeneo Product Cloud, including the new AI-driven data cleansing, improved time-to-market insights and the "Akeneo Activation for Retail."

As partners play an essential role in the growth and development of the Akeneo Product Cloud, the further development of the Akeneo APP store was another exciting topic. In this APP store, atrify will also provide an application, the PIM connector for direct connection to the GDSN.

Product experience gains relevance

In the context of omnichannel, product experience (PX) is becoming increasingly important and must be given as much attention as customer experience (CX). A key insight here is that a targeted investment in PX is a critical factor in the success of the overall marketing strategy, as confirmed by Heather Hershey, Research Director at IDC. Companies need to be aware that PX is a critical component of their overall strategy and focus accordingly on achieving seamless integration with their CX.

Akeneo Slide Unlock 2023

As a new partner of Akeneo, we at atrify took the opportunity to learn more about Akeneo's global partner ecosystem and identify new potential sales and development partnerships.

In summary, Unlock 2023 was an inspiring journey through the world of PIM and PXM. A great opportunity to network with other industry experts, learn about new products and features, and gain valuable insights on current trends and best practices. We at atrify are proud to have been a part of this great event and look forward to expanding our collaboration with Akeneo and other partners in the future.

Team atrify

Team atrify

Team atrify is all of us at atrify. We understand the problems manufacturers face in data management. Data optimization and internal system integration are our core competencies. We advise and implement the requirements for both commercial and regulatory use of the data in a system.

More articles in the atrify Info Hub