Product information: What are they anyway?
We all come into contact with product information almost every day, whether we are shopping in the supermarket, cooking or on the couch in the evening while shopping online. And these are just a few examples of where we come across product information in our everyday lives.
There are countless attributes that can describe a product, starting with logistical data such as length, height, width and weight, to risk data such as allergenic substances, risk classes or side effects. In addition, there are many other descriptions that are intended to convince us as consumers, in particular, whether it is nutritional information such as protein content, the eco-label or sustainable production, there are a large number of characteristics that consumers attach particular importance to.
Why correct and reliable product information is becoming increasingly important!
Who doesn't know it, autumn is here, the temperatures are falling - the new winter jacket has to come, but there is no time for extensive shopping in the city. So as so often, people search online for the latest autumn fashion.
However, the choice is not easy. A huge range of online shops, manufacturers and brands. So how to find the right jacket now? Why not just enter the description of my idea of a jacket into a search engine? And lo and behold, I am immediately offered three suitable offers. So I click on the first hit and I am quite surprised when my desired black jacket suddenly turns into a pink sweater on a product image? Same with the second hit, the picture is correct, but the product description describes the five-pack of men's socks. So here again what every online shop wants to avoid, a purchase cancellation! And that because of wrongly deposited product information! Only at the third attempt I find the right product for my search. And this is only one of many reasons why product information is becoming more and more important and has actually been for a long time.
Even more about the basics of product information now available in our atrify academy!
The Professional Service, Marketing and Digital Business departments have worked together to address the issue of product information and a free e-learning video is now available in the atrify academy. Divided into 5 chapters, product information is presented simply and clearly using practical examples. Have a look at it right now!
