match-the-product brings together what belongs together: for example, Thai noodles with the fresh food counter or craft beer with the beverage department. But above all, the product discovery platform connects manufacturers and retailers. A topic that makes the atrify heart beat faster. That's why match-the-product is all about products and product information. With the help of this platform, retailers can find specific products without having to search for long. Product attributes, prices or product groups are used to match product supply and demand. The first contact is thus established.
How does match-the-product work and who is behind it?
The new data matching solution is a collaboration between atrify and the trade marketing platform retail.me. With one click, start-ups or established brands can professionally present their FMCG product to a large number of retailers. Advertising texts, images and designs are also stored on match-the-product. Ideal to make a perfect first impression across the board, to be found and to reach the shelves faster. Because it is so much easier for retailers, independent merchants or product scouts to find desired products and close gaps in the range in a targeted manner.
Manufacturer meets trade, trade meets manufacturer
While manufacturers have to spend a lot of time on marketing, the Sales and classic door-to-door canvassing, dealers spend many hours searching for suitable new products. That's why match-the-product is structured in such a way that manufacturers and retailers can find each other as quickly as possible. And it's free of charge.
Setting the scene for products:
- The product information is provided with a focus on category management and designed with a focus on category management.
- On the digital product discovery platform the products are published and professionally presented.
products can be found:
- If the trader calls up a specific product group, all matching products are displayed.
- Through an automatic search agent, the retailer regularly receives product recommendations.
On top: match-the-product PLUS
If you want a little more, there is the PLUS version. To present products even better, manufacturers can add product videos, awards won and powerful core messages. Product news for the global content feed can also be made available to retailers and there is a newsletter format in which product updates can be communicated. It is also possible to actively offer matching products to the retailer and thus attract attention. If the trader clicks on a product, this is directly included in the statistics. Likes are also displayed to manufacturers. In this way, you know at any time how attractive individual articles in the range are and can set up targeted campaigns.
For more information about the digital product discovery platform match-the-product, please contact the atrify team.
You can register directly for free on the match-the-product website.
